Since 2012, the Cupio story has carried on, and thousands of women from Romania and not only, enjoy the benefits of professional cosmetics.
Cupio is the desire that has become reality both for the founders of this Romanian brand and for the women who love beauty and everything that makes them feel special. This is exactly what our brand name stands for. Cupio comes from Latin and means 'desire', 'aspiration'.
Having a diversified portfolio of high quality products for manicure, makeup, and personal care that promise to meet the requirements and needs of women, Cupio is a significant provider of professional cosmetics, both for the Romanian market and internationally.
12.000
Product varieties
in our online shop
in our online shop
21
Physical stores
in Romania
in Romania
180K
Registered
clients
clients
437K
Likes in our
Social Media community
Social Media community
Cupio brand ambassadors
OUR MISSION
Our mission is to consistently offer the newest and highest quality professional cosmetics, techniques and education, so that Cupio becomes the most desired and sought-after brand by professionals and those with a keen interest in Beauty.
OUR VISION
Cupio offers women the opportunity to truly satisfy their desire to be beautiful, enjoying the benefits of professional cosmetics.
OUR VALUES
The passion for beauty, the ambition to offer the newest and the highest quality products, the friendship and creativity inspired by the desires of beauty lovers.
Our wish is to offer you:
professional cosmetics, in line with the latest trends, at the highest quality for their price;
best-value offers and exclusive promotions;
free professional advice, provided by Cupio trainers;
professional training and development, as part of the Cupio School;
access to groups and online communities with a common interest in beauty, through our official Social Media pages: Facebook, Instagram, YouTube;
useful and free information about beauty, on the Cupio blog.
We take pride in
Best Social Media Presence
Number 1 Brand in the Nail Care Field by Market Vector
Best Health & Beauty Online Store
